Tony GorbProduct Designer & Builder
LinkedIn (opens in a new tab)GitHub (opens in a new tab)
Download CV PDFView CV
Tony Gorb

LinkedInGitHubCV

Tony is in Tel Aviv. It’s on Wednesday. Most recently, building Scenri.

Past work

Elsewhere

Tel Aviv at night from Tony's balcony
A latte at Tony's coffee machine
Tony's desk and studio in teal light
Tony Gorb
Tony's dog on the sofa
A park by the water
Sunset over Tel Aviv from Tony's window

I design products and build them. A product designer with a background in development and 10+ years across both.

At Optimind I led a team of designers, developers and a copywriter. I owned hiring, priorities and the quality of what we shipped, worked directly with the CEO and clients, and stayed hands-on in design and code. Before that, I owned product design for DoktorABC at Helfy.

Most of my work now runs through AI. I design and ship production software with Claude Code, Codex and Cursor, and write the agents, skills and plugins that make a team faster. Ten of my agent skills are open source, and my report system was adopted across Optimind’s departments. In 2025 I was named Employee of the Year.

I’ve also designed and built products from scratch: Scenri, an open-source AI photo studio with 83 releases in nine weeks, and Figma plugins like Mokker, Tailwind Tokens, Gradients Lab and Stardust, used by thousands of designers.

What I do

Product and leadership
Product design, UX and UI, team management, design systems, prototyping, Figma.
Research and measurement
User research, usability testing, A/B tests of AI output, product analytics with Mixpanel, performance measurement, release QA.
AI-assisted development
Products, tools and workflows built with Claude, Claude Code, Codex and Cursor. Specialised agents, reusable skills and plugins.
Architecture and implementation
Software architecture, API integrations, React, TypeScript, Next.js, Tailwind CSS.

Experience

  1. Optimind

    1. Product Designer & BuilderSep 2025 to Sep 2026, 1 yr 1 mo

  2. Optimind

    1. Senior Product DesignerJun 2023 to Sep 2025, 2 yrs 4 mos

  3. Helfy / DoktorABC

    1. Product DesignerOct 2021 to Jun 2023, 1 yr 9 mos

  4. HackerU

    1. Full-stack development certificateFull-stack web development, Nov 2019 to Apr 2021, 1 yr 6 mos

  5. DP Online Group

    1. UI/UX Designer & Front‑End DeveloperSep 2019 to Oct 2021, 2 yrs 2 mos

  6. Team Volkanikz

    1. Co‑founder & Creator Growth LeadApr 2018 to Aug 2019, 1 yr 5 mos

  7. HackerU

    1. Mobile development certificateWeb, Android and iOS development, Aug 2016 to Mar 2018, 1 yr 8 mos

  8. Freelance

    1. Designer & DeveloperFeb 2015 to Aug 2019, 4 yrs 7 mos

Contact

bytonygorb@gmail.com

Tony Gorb
Product Designer & Builder
Based in
Tel Aviv, Israel
Local time
on Wednesday (GMT+3)